- Investing in diverse enterprises in sectors which are important to the well-being of The Bahamas;
- Being a company, which commands the respect of its business partners as being reliable, and the confidence of its creditors as being trustworthy;
- Making varied and meaningful contributions to the common good of all Bahamians;
- Investing in the training of competent employees and relevant technologies to ensure the delivery, with excellence, of all of our products and services; and
- Increasing our shareholders’ value by being consistently profitable.